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National Burrito Day will be celebrated on Thursday, April 4, when millions will turn to one of their favorite spots to commemorate the occasion.
Chipotle is taking celebrations to the next level by launching a new game ahead of the national day — which could score burrito lovers a buy-one, get-one code and the chance to win free burritos for a year.
The Burrito Vault is opening on April 2nd at 12 p.m. PT for all burrito lovers.
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Chipotle will be challenging fans of the fast food spot to take their shot at a digital word game in hopes of winning a special prize.
With the rise in popular online puzzle games such as Wordle and others, Chipotle decided to take a shot at the trend with its own word combination challenge.
National Burrito Day is Thursday, April 4 — and Chipotle is offering fans of the brand a chance to win free burritos for a year. (Chipotle / Fox News)
The puzzle will consist of two potential Chipotle order combinations that must be correctly guessed – ingredient by ingredient.
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With over 1.34 billion possible combinations, the Burrito Vault can be attempted four times each day between April 2 and April 3 at 12 p.m. PT.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| CMG | CHIPOTLE MEXICAN GRILL INC. | 2,902.72 | +26.67 | +0.93% |
The first 50,000 players to unlock the vault will win a buy-one, get-one entrée code that’s redeemable on National Burrito Day, Thursday, April 4.
The Burrito Vault puzzle is a combination of Chipotle ingredients. (Chipotle Mexican Grill / Fox News)
Also, burrito lovers who can correctly complete the word game puzzle will be entered automatically into Chipotle’s National Burrito Day sweepstakes — with 53 fans randomly selected to win free burritos for a year, according to Chipotle.
Chris Brandt, chief brand officer for Chipotle, told Fox News Digital that the launch of the Burrito Vault gives customers many opportunities to win free burritos.
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“We created the Burrito Vault game to supercharge our super fans with a uniquely Chipotle experience, tapping into the cultural phenomenon of digital word fames,” he said.
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“With over 1.34 billion possible burrito combinations,” he added, “we hope consumers will not only enjoy the thrill of unlocking free burritos, but also appreciate the endless customization our menu offers.”
Chipotle will offer 53 lucky fans who successfully complete the Burrito Vault free burritos for a year. (Jeenah Moon/Bloomberg via Getty Images / Getty Images)
Additionally, Chipotle is offering free delivery on the Chipotle app and online on April 4 to celebrate the day with the code “DELIVER” at checkout.
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