Two-thirds of drinkers want to cut back on alcohol consumption this summer, according to research. A poll, of 2,000 adults who drink, found that, of those looking to minimise their intake as the trend for sober curiosity and mindful drinking spreads across the nation, 63 percent want to avoid over-consumption.
And a further 35 percent will enjoy summer socialising with a more flexible approach.
As a result, 62 percent feel they have landed on a “sweet spot” of how they can enjoy a drink, but without any of the repercussions.
The average person cutting back will be limiting themselves to just two drinks at social gatherings as they soak up the sun – half of what they would typically drink last summer.
And 43 percent will turn to alcohol-free alternatives to moderate their drinking at summer social gatherings.
Barbeques (38 percent), alfresco dining (27 percent), and trips to beer gardens (25 percent), are some of the occasions where these drinkers are looking to reduce their intake over the course of the next few months.
The research was commissioned by Italian non-alcoholic aperitivo, Crodino, which is launching its Na’lfresco route – a collection of beauty spots around London to enjoy an alcohol-free alfresco gathering.
Loris Contro, a Campari Group UK Italian icons brand ambassador, said: “The British summer is well and truly here – and over the last few years, we’ve seen people taking a more considered approach to socialising, with the combination of drinks, food, and ambience all equally important.
“This convivial moment is a long-standing tradition in Italian culture, and we’re really starting to see it take hold here in the UK.”
The research also found 54 percent of those who are trying to minimise their intake expect to enjoy more of their summer, because they will be more conscious of their drinking habits.
Cost is another popular reason for dining alfresco while having a more mindful approach to drinking – with 34 percent viewing it as the perfect opportunity to get loved ones together for a good time without costing the earth.
And 39 percent aren’t drinking as much because of the cost of alcohol.
The research, conducted via OnePoll, also asked Londoners, and those planning a visit to the capital, to reveal their best spots for an alfresco gathering.
It found Hyde Park, St James’s Park, and Victoria Park are among the most popular summery spots these city dwellers visit to bask in the sunshine.
But when it comes to alfresco dining, Greenwich Park, Hampstead Heath, and Primrose Hill offer the best views to enjoy with good food and company.
Those polled also revealed some of the “hidden gems” the capital has to offer – with Little Venice and Kyoto Gardens highlighted as spots to escape the hustle and bustle.
Over the first two weekends in July, Crodino will be traveling across its Na’lfresco route – 20 locations across the capital – to hand out free servings of the bittersweet aperitivo for parkgoers who want to embrace a more flexible approach to drinking.
Loris Contro added: “Our guide to the best spots in London to enjoy the early evening occasion – as voted by Londoners – is all about enhancing the experience.”
