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Building a website is as easy as choosing a platform that is right for you—dragging and dropping content into a selected template and clicking “publish.” Webflow and Wix are two strong website building platforms, each with its own strengths and weaknesses. We compare Webflow vs Wix based on price, capabilities, affordability and features in this comprehensive review.
Webflow vs. Wix: At a Glance
Both Webflow and Wix have easy-to-use templates that allow users to drag and drop content without coding knowledge. They both offer users a number of different plans to meet personal and business needs, including three e-commerce plans to help users create online stores. Both website building platforms offer a free plan available, something that is rare in the website building space.
While Webflow and Wix share many similarities, they also differ in key areas. Users without coding experience can use Webflow, however, the platform is also suitable for experienced developers who want to take advantage of its HTML/CSS capabilities, create visually rich animations, use an on-page editing interface and other advanced features that allow them to build a custom-designed website from scratch. Developers can easily integrate custom code or leverage Webflow’s CMS API to customize websites even further.
Wix relies on templates while Webflow allows users to fully customize their website. Wix users can choose from more than 800 designer-made templates for every type of website under the sun including recipe blogs, wedding photographers, writers, car mechanics, jewelry designers and more. Templates are organized into categories such as Business and Services, Store, Creative, Community and Blog.
Webflow
Starting price
INR 1,165.62 ($14) per month
Starting price
INR 1,165.62 ($14) per month
Why We Picked It
Webflow is an all-in-one cloud-based web design platform that allows users to build dynamic websites. Webflow gives users the option of starting with a template or building a website from a blank canvas instead of just relying on templates like many of the website building platforms. Unlike Wix, Webflow provides an internal HTML/CSS editor, allowing users to dive deep into the customization of their site.
With Webflow, users can create custom interactions and animations based on user interactions, page load, page scroll and much more. This type of granular customization does require development knowledge. Webflow integrates with a large number of plugins and apps to further customize websites.
Pros & Cons
- Highly customizable
- Create animations
- 1,000-plus responsive templates
- Limited e-commerce features
- Top plan very expensive
- Developer knowledge required for more advanced customization
Wix
Starting price
INR 1,332.14 ($16) per month
Starting price
INR 1,332.14 ($16) per month
Why We Picked It
Wix is a popular website builder among bloggers, new businesses, artists and entrepreneurs because it is easy to use, relatively inexpensive and quickly allows users to build attractive websites without any coding experience.
Wix offers a free plan unlike many website builders. Users are limited to 500MB of cloud storage and 500MB bandwidth and must use Wix branding on their subdomain (example, yourwebsitename.wix.com), but it is a great plan to get one’s feet wet in the website building space. In addition to a free plan, Wix offers seven plans to choose from, making it easy to find a plan that is right for your personal brand, business or project.
For more information read our full Wix Review.
Pros & Cons
- Free plan
- Highly customizable drag-and-drop site editor
- Large variety of templates across a number of industries
- Artificial Design Intelligence (ADI) editor
- Cannot switch template once created
- Limited animation customization
How Webflow and Wix Stack Up
When it comes to e-commerce features, Wix outshines Webflow. All three of Wix’s e-commerce plans include unlimited products, abandoned cart recovery and the ability to collect recurring payments. None of Webflow’s plans include unlimited products. Even Webflow’s most expensive plan at INR 17,650.85 ($212) a month (if billed annually) caps the number of products sold in a month at 3,000. More advanced features such as digital downloads, subscriptions and abandoned cart recovery are not native to Webflow. Users are therefore required to integrate a third-party app to use these features.
Wix also has a built-in Artificial Design Intelligence (ADI) to help users quickly design websites. Wix ADI will give users site and design preferences options to create a customized website.
One downside of Wix is that users cannot transfer an existing site or content from one template to another. Once you have created a website, there is no turning back—so choose your template carefully. The only way to change templates is to completely start over. Webflow, on the other hand, gives users the capability of controlling HTML5, CSS3 and JavaScript to customize features down to the granular level. This does take website development knowledge, and the unlimited amount of customization options can be overwhelming.
Additional Features
Webflow is a no-brainer for students. Webflow encourages students to jump-start their careers with a free CMS site plan valued at INR 83,175.49 ($999) per year. The plan is perfect for content-driven websites and includes a custom domain, 2,000 CMS items and 200GB bandwidth.
Bottom Line
Wix is a great solution for users with zero website design experience who want to create a clean website that is up and running in a matter of minutes. Webflow gives users the option of customizing every aspect of the website, while Wix’s template-based approach puts user-friendliness ahead of design flexibility. Webflow is a better option for those with website development experience. Users who want to add an e-commerce element to their website get more bang for their buck using Wix.
If you’re not sure if either is right for your website needs, learn more about the best website builders for small businesses.
Frequently Asked Questions (FAQs)
Do any web building software platforms offer a free plan?
While not the norm, a handful of website building platforms on the market do offer a free plan. Wix, Webflow and Weebly all offer free plans. The plans are generally limited in features, bandwidth and storage space and many include the platform’s ads on the website.
What does Wix do?
Wix is a website building platform that helps users create beautiful business and personal websites without any coding knowledge. The platform offers more than 800 simple drag-and-drop templates for users to customize a website to suit their needs.
Is Webflow easy to use?
Webflow is not the easiest to use. Webflow gives you a guided onboarding tour when you first sign up and has a fairly robust help center where you can find more information. That being said, it’s not beginner-friendly and is more suited to those who have experience using other design tools.
How does Wix compare to Squarespace?
Wix and Squarespace are two of the most popular all-in-one website builders. Both offer affordably-priced plans starting at $16 per month that include everything you need to build and manage a professional website, however, Wix is more customizable and offers more advanced features–particularly for those selling online. Meanwhile, Squarespace is slightly easier to use for beginners and offers a number of built-in marketing tools.
Get the complete comparison of Wix vs Squarespace.
How scalable are website builders?
Website builders are highly scalable, and your plan can be easily modified to meet the needs of your growing team. If you outgrow even the top-level package of your service, many vendors offer enterprise-level functionality with customized pricing. It may be worthwhile to get in touch with your system’s customer service team to learn more.
