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Headquartered in the heart of suburban Portland, Oregon, Nike is one of the world’s largest athletic wear companies. Its membership loyalty program also offers regular customers a host of benefits and exclusive products, opportunities to order custom apparel, and more.
What comes with a Nike Membership?
Nike touts a wide variety of perks for its prospective members, including access to exclusive merchandise (some purchases require a member sign-in) as well as a rewards program and opportunities to order custom products.
“As a Member, you can get guidance from our expert trainers, gain access to member-only experiences, receive special offers and insider info on the latest drops, and enjoy free shipping on any order $50 or more,” according to the company website.
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People visit the Nike store on 5th Avenue during the holiday season in New York City, Dec. 9, 2022. (Eduardo Munoz / Reuters Photos)
How do I sign up for a Nike Membership, and how much does one cost?
Nike customers can become members through a sign-up process initiated online or when downloading any of the company’s apps.
Membership forms require your email address for verification as well as your name, date of birth and “shopping preference” — which indicates whether you’ll primarily be shopping for men’s or women’s apparel.
Nike advertises its membership sign-ups as completely free.
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What exclusive items can I expect with a Nike Membership?
Nike members can expect access to early releases and exclusive and limited-edition product styles.
“We don’t offer up the latest from Nike and Jordan to just anyone,” the brand boasts on its site. “When you’re a Member, you could get special access to the newest releases.”
Some 170 member-exclusive products are also listed on Nike’s website.
While 126 of these, at the time of publication, are shoes, other items — like jackets, hoodies, athleisure wear and more — are also available and easily searchable.
Niketown store in downtown San Francisco (David Paul Morris / Bloomberg / File / Getty Images)
What do Nike rewards look like?
Nike plays coy regarding the specifics of its member rewards program, though some special offers — like 10% off purchases on members’ birthdays — are known to be advertised.
“While we don’t want to spoil any surprises,” the site teases, “you can expect some hot drops, member-exclusive offers, and some fun challenges. It’s how we say thank you.”
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Nike By You and SNKRS
“Nike By You” allows members to customize exclusive, pre-designed shoes. Members are given a list of materials that can be used for each individual part of the shoe and are given a pre-set color palette that functions similarly.
The aptly named, shoe-focused SNKRS app, meanwhile, notifies members of exclusive releases, allows them to reserve purchases and provides insider information on relevant product launches and events.
People walk by a Nike store in Amsterdam on Dec. 15, 2017. (iStock)
What else can members expect?
Nike’s website also touts various other perks for its members, including individually tailored product recommendations, a 60-day receiptless return policy and access to live, member-exclusive community events.
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Nike also advertises several members-only in-store services, like express checkout, special hours and the ability to check available size and style options for displayed items through the app.
