Which One Is Best For Your Business? – Forbes Advisor INDIA

Whether your business is a traditional brick-and-mortar or online or you’re a creative who wants to showcase your work, it is imperative in today’s world to have an online presence. A website is the cornerstone of that online presence.

With suitable website building software, it is simpler than ever to create a website quickly from scratch—no coding required. While there are several companies out there to choose from, GoDaddy and Squarespace are among the top as far as popularity, user-friendly and affordability are concerned.

GoDaddy vs. Squarespace: At a Glance

Squarespace is an all-in-one beginner website builder. It combines a reliable website builder stocked full of sleek templates with an easily customizable e-commerce store and a digital marketing center. GoDaddy was founded in 1997. While it is arguably the world’s most well-known domain registrar and web hosting company, it also offers website building, an e-commerce plan and marketing features.

GoDaddy and Squarespace both offer easy-to-use website building, customizable and drag-and-drop templates features aimed toward newbie website builders, security features and easy search engine optimization (SEO) features. While GoDaddy offers you cheaper plans, both are affordable even for small businesses. They do have differences in pricing, creative flexibility and functionality. Deciding on the right platform that suits your brand or business will come down to what you want your website to do and which types of options you are looking for.

FEATURED PARTNER OFFER

GoDaddy

Why We Picked It

If you have watched the Super Bowl in the last ten years, then you have probably seen an ad for GoDaddy. It is the world’s largest web host and domain registrar, boasting 20 million customers worldwide. GoDaddy’s website builder is one of its main features. It is one of the few website builders that uses artificial design intelligence (ADI), allowing customers to create a website in a matter of minutes.

After answering a handful of questions, the ADI software will create a website template based on the answers you provide. Users can then add content, tweak the design and publish the website. Although it is the fastest way to design a website, the downside of ADI is that it limits the user’s creative control.

GoDaddy offers a free-handed promotional price on each of its plans when you sign up for a full year, but on the flip side this means that your renewal price will be much higher the next time around. If your aim is to set up an online store, you’ll need to spring for one of the Commerce plans. After the promotional period ends, these options cost at least INR 999 per month.

Pros & Cons

• Inexpensive
• User-friendly
• Works with artificial design intelligence

• Limited design features
• Creative restrictions
• Basic and Premium plans do not include online store

FEATURED PARTNER OFFER

Squarespace

Starting price

Around INR 1,331 per month

Starting price

Around INR 1,331 per month

Why We Picked It

Squarespace is an all-in-one website builder with a monthly subscription that includes templates, site management, plug-ins, e-commerce plans, marketing features and support. All Squarespace plans include fully managed cloud hosting, which ensures your website remains available at all times and saves you from having to pay a separate hosting service fee.

Squarespace is best known for its vast number of stunning templates and designs. Templates pair effortlessly with mobile platforms so websites look just as appealing on any device. Users should know that there is a trade-off between design and time. Users can design and tweak Squarespace’s templates to ensure their websites stand out from the crowd, however, that slows down the length of time it takes before a website goes live.

You can select between paying annually or monthly when signing up for a Squarespace plan. Monthly subscriptions start at around INR 1,914 per month, but you receive a discount if you upfront pay for an entire year.

Pros & Cons

• Sleek, modern templates
• Mobile-friendly layouts
• Free 14-day trial

• Does not offer phone support
• Does not offer free plan
• Plans are more expensive

How GoDaddy and Squarespace Stack Up

While the two companies offer many of the same features, Squarespace is more expensive than GoDaddy on each of its four plans. Both platforms bundle web hosting with their website builders, so there is no additional fee for that.

GoDaddy and Squarespace are almost similar in terms of SEO support. Both allow for the editing of descriptions and meta titles, adding image alt text, customizable URLs and keyword support. However, Squarespace generates a sitemap of website pages automatically to assist search engines find and index the site pages and improve SEO.

Squarespace wins on the template front; its template designs are easily some of the best on the market. The company offers numerous high-quality, modern templates for users to choose from. Each template translates seamlessly to a mobile device. The drag-and-drop features help newbie users customize their websites with a small learning curve. These templates are especially useful for creatives looking to showcase their artwork or photography, or online stores wanting a clean way to present their products.

GoDaddy offers an artificial design intelligence (ADI) system, allowing you to create a website in minutes by easily answering a few questions. GoDaddy then delivers a pre-built website based on those answers. This helps you to get your website live in as little time as possible, but the ease with which users can set up their site means they sacrifice on the creative design side. GoDaddy’s templates tend to look dull compared to Squarespace’s templates.

GoDaddy provides superior customer support thanks to the availability of live chat and phone support 24/7. Squarespace does not offer phone support and limits its live chat to a 12-hour window Monday through Friday.

Bottom Line

Between these two options, GoDaddy is the cheaper and faster way to build a website. It is an amazing choice for small businesses that want to get online cheaply and quickly and do not mind sacrificing some creativity for speed.

Because of its aesthetically pleasing templates, Squarespace lends itself to the creative field where high-quality photography can enhance the work of artists, bloggers and certain online stores. Squarespace is a great option for those who want to invest time and money in creating a memorable online presence.